Docs / For founders
Go-to-market checklist
Superteam, media, pre-commits, and launch-week cadence — from two weeks out to live.
6 min read · Updated Aug 2026
Permissionless does not mean invisible. The mechanism protects the money; distribution is still your job. This checklist is the cadence Backable uses around launch week — parse it top to bottom and tick boxes as you go.
Cadence preference. To maximize attention, Backable prefers new raises to go live at 16:00 UTC on Mondays, and announces the following week's raises at 16:00 UTC on Tuesdays.
More than two weeks from launch
- Contact your regional Superteam and any important connections. Tell them you are raising and ask for support — capital, distribution, media, intros.
- Reach out to MCG, Ownership Media, or any other relevant outlet to book appearances inside the week of launch.
- Begin contacting angels for pre-commitments.
- Build a public face: get active on X, in the MetaDAO community chat, interact with the Backable handle (they will interact back), and go on Ownership Radio.
- Behind the scenes, send Backable a blurb and updated deck for review via Telegram (tg.metadao.fi).
- Pick a launch date aligned with the Monday 16:00 UTC preference when you can.
- Create your paid draft by about T−6 days so MetaLeX, domain verification, and Review are not a launch-day scramble.
- Take care of the basics. Get the product looking shippable so a visitor knows what it is and sees up-to-date work — and keep building and recruiting to the actual business.
About six days from launch
- Finish create (entity + domain verify + Submit) so the raise is queued/live on Backable — ideally you already paid for the draft earlier.
- Formally announce the ICO with an article that introduces the project and team (credentials and awards), explains raise goals, and covers projections, revenue, tokenomics, and monthly milestones. Ordr's announcement is a solid reference: x.com/ordrtrade/…. Tag the Backable handle or ping the team on Telegram so they see it.
- You do not need to keep the launch secret before this post. This is the formal announcement with everything a contributor might want before committing.
- Leverage connections to amplify. Backable will RT the article, post a branded graphic of the following week's raises, and share in the MetaDAO community channel.
Inside one week until launch
- Make the media rounds — Ownership Radio, MCG Live, or other relevant outlets. Cut clips and post them on X.
- Stay present in the MetaDAO community chat. Keep X active. Talk to anyone who might support you. Note: your target audience may not live on Telegram/X and may need different outreach.
- Continue courting pre-commits.
Thursday prior to launch
- Post a visually strong product video that explains the project and has some viral potential. Backable will amplify. Ryvo's example: x.com/ryvonetwork/….
24 hours prior to launch
- Backable posts a 24-hour warning encouraging early commits.
Launch day
- Backable posts a branded graphic that the raises are live. Post something similar from your own handle.
- Make sure angels (and any team members contributing personally) enter the raise early to generate momentum.
- Use every connection to amplify the message as far as you can.
Mechanism reminder. Distribution is separate from escrow. If the raise misses its goal, every backer claims their money back — your GTM work does not change that rule.